Now more than ever, census is becoming the name of the game. From initial inquiry to admission, BlueStep’s Marketing Module provides census-driving tools. Facilities are able to track referral sources and leads, create reminders, view inquiry-to-tour-to-admission ratios and report on professional and non-professional marketing initiatives and efforts in real time. Once a lead’s information is in the system BlueStep shares the data throughout the entire system. Corporate roll-up reporting provides real-time access to local, regional, and corporate marketing reports.